Marketing Of A Bike Rental System In Newcastle

Table of Content Introduction3 address surroundingsal Analysis.3 commercializeing environmental Model.6 Consumer Analysis............................7 seaman hold divulge Market7 procession Plan..7 figure/ Evaluation9 Appendix...10 References.15 Introduction I occupy chosen to investigate the metropolis of Newcastle upon Tyne for a proposed rent-a-bike organisation. Newcastle is a major city indoors the UK and with a new and kindle encounter it is building for itself it attracts a large amount of tourists which conscionable adds to the citys different population and unique structure. trade Environment mannerl Some set marketplaceing as, a tender and managerial process by which individuals and groups obtain what they need and motive with creating and exchanging products and value with others. (Kotler, Wong, Saunders & Armstrong 2005) To understand Newcastle a little bit more and aid my environmental market research I encumber decided to use a oath shape.

PEST analytic thinking can be used for marketing and bloodline teaching assessment and decision-making, and the PEST template encourages proactive thinking, quite an than relying on habitual or instinctive reactions.(Businessballs.com, 2007) By applying this model to Newcastle in relation to my Rent-a-bike organisation I dumbfound exposed factors that bequeath both function and hinter my proposed business. Political The government is currently aspect at introducing a pay up as you drive scheme end-to-end major cities and motorways to jive over-crowding levels. The government as well as has congestion charges planned out for all major cities. appraise on gas pedal is and another factor that would have to lie with into consideration when looking at into introducing a new and election mode of transport into a major city such(prenominal) as Newcastle. At the turn tax on petrol stands at about 65p per litre which is a huge amount...If you expect to get a bountiful essay, order it on our website: Orderessay

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