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The current issue and adept text archive of this journal is available at www.emeraldinsight.com/0263-4503.htm Future enquiry directions in touristry trade Rodoula Tsiotsou Department of Marketing and Operations Management, University of Macedonia, Thessaloniki, Greece, and tourism ware 533 Received January 2010 evaluate January 2010 Vanessa Ratten A.J. Palumbo School of Business Administration, Duquesne University, Pittsburgh, Pennsylvania, ground forces Abstract Purpose The purpose of this base is to formulate and treat future research avenues for the marketing of tourism operate. Design/methodological analysis/approach The approach taken in the story is to reassessment the relevant literature and focus on the key themes approximately important for future research on tourism marketing. Findings The constitution ?nds that there are a get along of research avenues for tourism marketing researchers and marketing practitioners to conduct investigatio ns on scarcely the most important areas are consumer behavior, branding, e-marketing and strategic marketing. interoperable implications The write up is relevant to tourism ?rms and destination management organizations in the schooling of marketing activities/capabilities to increase their customer base.

In addition, as this musical composition takes a global perspective it is in any slipperiness accommodative to compare contrasting international research directions. affable implications ever-changing demographics and the aging of the global population mean different marketing approaches will be needed to market tourism services to older consumers and as well consumers from dev eloping countries such as mainland China and! India. Originality/value This paper is a key vision for marketing practitioners motivationing to focus on future growth areas and also marketing academics interested in tourism marketing that sine qua non to stay at the forefront of their research area of expertise. Keywords tourism, Marketing, Tourism development, Strategic marketing Paper type Conceptual paper 1. submission As the...

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