The issue to be tracked over the course of the semester is that of banks¡¦ relationships with their publics. Banks fill obligations to their shargonholders, employees, and customers. Balancing these obligations has become increasingly difficult with all publics comme il faut more demanding. Banks ingest been trying to dispel the widely held intuitive feeling of them being large, money hungry companies that do not carefulness about their consumers. The large amounts of mass media dedicated to highlighting the drop of customer service have reinforced a slimy image of the banks.
Research Strategy The strategy that has been chosen get out consist of daily perusal of newspapers, business magazines and journals, and online news go for items relevant to the issue of banks¡¦ relationships, successes and failures with their publics. Daily news and current affairs programs on TV will also be watched.
These media outlets have been chosen as they commonly address the issue of banks¡¦ relationships with their publics. The clock period in which the articles will be selected will be until the middle of May, 2002. The articles will be selected to give an accurate original of the content and media portrayal of the issue of bank¡¦s intercourse strategies, the way in which they are perceived by their score publics and their efficacy.
Article Reports The following two articles have been selected: Laura Mazur, 2000.
How companies could manage a split personality This article discusses the problems that corporations face trying to meld the different parts of their business. Firstly, it deals with what the marketers try to do in impairment of improving their relationship with the bank and the customers. Secondly, the strategies for the product innovation are said to rely on good employees. Infrastructure is named as the third component, encompassing the physical assets, managing function, and the goal of profit. Balancing these cardinal priorities...
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