Case Study - Intel This is a strategic management case

KEY DRIVERS

What drove Intel? Craig Barrett, appointed executive vice president in January 1990, believes that the world changes and the centre of gravity shifts. We necessitate to shift with it. . Intel recognises the need for continually analysing and reviewing its strategies in order to meet the changes and challenges that come from the international environments so as to meet the stakeholders expectations. Intel strives for business renewal and revitalisation as a way of dealing effectively with the tinge of the information society on todays dynamic industry. Therefore, Intel is an innovation-driven organization that strongly believes that competitive advantage can be achieved by choosing the serious option at the right time so as to create value to Intels place stakeholders: its customers. To achieve this Intel uses the following key device drivers (which are discussed in detail in Question 2):

* market leadership and Innovation

*Research and Development

*Strategic Alliances

*Good Human imaginativeness Management

*Benchmarking

*Branding

KEY INNOVATIONS

Innovation has always been a key feature in Intels history.



In this section we summarise the major innovations brought out by Intel:

1969SRAM (bipolar unruffled random access memory);

1971EPROM 1702 (erasable programmable memory device);

Intel launches its first microprocessor (the 4-bit 4004);

1974Intel launches its first general-purpose microprocessor (the 8-bit 8080);

1981The revolutionary 432 32-bit microprocessor is launched;

1985The 32-bit 386 microprocessor is introduced (the 486 will replace the 386 in 1989);

1993The first multiplication of Pentium processors is introduced;

As one can see, Intel has continually introduced breakthrough market creating products, high spot the importance of innovation as a key driver to this company.

KEY STRATEGIC INITIATIVES

1984Copyright protection (i.e. lawsuit against NEC) and dramatic changes in the companys licensing system (only IBM was granted a license);

1985Intel exits the DRAM business (and by the polish off of 1986 also the SRAM business);

Mid...

Analysis may be well supported with well-nigh numbers. Overall, good points mentioned worth looking into.

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